SEO & Organic Growth Expert
Rishabh Shukla
Technical SEO · Local SEO · AI-Driven Growth · CRO · Generative Engine Optimization
4+
Years of SEO & Growth Experience
₹9L+
Monthly Marketing Budgets Managed
120+
Full SEO Audits Executed
130+
GBP Listings Managed
📧 rishabhsh2205@gmail.com
📱 9984537669
🔗 linkedin.com/in/meetrishabhdm
About
Organic Growth That Compounds

I build organic growth systems — not just rankings. With 4+ years managing SEO for multi-location healthcare and service businesses, my work sits at the intersection of technical precision, local dominance, and AI-era search optimization.

I've scaled revenue verticals from zero, reduced operational costs by ₹2L+ through custom AI workflows, and developed frameworks that turn Google Business Profile data into strategic intelligence. My approach: diagnose root causes first, build systems that self-compound, then measure what actually matters.

Today I specialize in AIO (AI Optimization) and GEO (Generative Engine Optimization) — making brands visible where search is heading, not just where it's been.

Technical SEO
Crawl budget, CWV, schema, site architecture
Local SEO (GBP)
Multi-location, reviews, map pack domination
AIO / GEO
AI search visibility, LLM citation strategy
CRO
Funnel optimization, user journey mapping
PR-Led SEO
Authority building through earned media
AI Automation
Custom GPT workflows for SEO ops
Proven Results
Real Numbers Across Industries
Healthcare — IVF & Fertility
Organic Traffic +190%
Qualified Lead Cost −51% avg
GBP Call Volume +65%
Multi-location IVF clinics across NCR. Technical SEO restructure + GBP correlation model drove sustained inquiry growth.
Aesthetics & Dermatology
Domain Rating +14 pts
Organic Leads +180%
CPQL Reduction −48%
Aesthetic & skin clinics. Content mapping + E-E-A-T strategy drove category authority and reduced paid dependency.
Hair Transplant
CPL Reduction −60%
Relevant Search Terms +40%
Consultation Bookings +75%
Keyword clustering + on-page restructure solved junk-lead problem. Reviews framework improved sentiment & conversions.
Mental Health
Organic Sessions +140%
GBP Impressions +90%
CPQL vs Market −40%
Compliant content strategy + local SEO for psychiatry & therapy services. E-E-A-T trust signals built across key clusters.
Diagnostic & Labs
Organic Traffic +190%
Domain Rating +14 pts
Map Pack Coverage ×3
National diagnostic chain. Technical SEO + structured data overhaul enabled multi-city map pack domination at scale.
Multi-Location Retail & E-Commerce
Revenue Scaled ₹60L→₹1.12Cr
Organic Visibility +85%
Op. Cost Saved ₹2L+
AI automation + SEO execution contributed to near-doubling of business revenue. Custom GPT workflows cut manual ops costs.
Services
What I Deliver
🔍
Technical SEO Audit
CWV, crawl budget, indexing, schema, site architecture deep-dives
📍
Local SEO & GBP
Multi-location Google Business Profile management & map pack strategy
🤖
AIO / GEO Strategy
AI search visibility SOPs — ChatGPT, Perplexity, Google AI Overviews
📈
Keyword & Content Strategy
Clustering, mapping, E-E-A-T, intent-driven content architecture
🔗
Off-Page & PR SEO
Authority building through earned media & strategic link acquisition
⚙️
AI Workflow Automation
Custom GPT-powered SOPs that cut manual ops costs by ₹2L+
🎯
CRO & Funnel Audit
User journey mapping, landing page strategy, conversion rate uplift
📊
Reporting & Analytics
GSC + GA4 + GBP data correlation models, Looker Studio dashboards
AIO — AI Optimization
Built proprietary SOPs for ranking in AI-generated answers on ChatGPT, Perplexity, and Google AI Overviews. Cluster-architecture, not keyword-based.
GEO — Generative Engine Optimization
Structuring content so LLMs cite brands in patient and consumer search journeys — the next frontier of organic reach beyond blue links.
Custom GPT Workflows
Built and deployed internal AI tools that reduced operational overhead by ₹2L+ — automating audits, reporting, and content briefing pipelines.
How I Work
From Diagnosis to Compound Growth
01
Diagnose
Full technical & content audit — find the real root causes
02
Architect
SEO structure, keyword clusters, content map, GBP setup
03
Execute
On-page, off-page, local, AI-led content at scale
04
Optimize
Continuous CRO, A/B testing, and conversion tuning
05
Scale
AI automation + frameworks for compounding organic growth
Industries
Deep Domain Expertise In
Healthcare & Medical
IVF & Fertility
Aesthetics & Dermatology
Hair Transplant
Mental Health
Diagnostic Chains
Multi-Location Retail
E-Commerce & D2C
Professional Services
Tools & Platforms
My Technical Stack
Google Search Console
Google Analytics 4
SEMrush
Ahrefs
Screaming Frog
Rightchoice.ai
Looker Studio
Google Tag Manager
WordPress
Shopify
WooCommerce
Trello
Let's build organic growth
that doesn't stop compounding.
Available for consulting engagements, retainers, and full-time senior roles.
Email rishabhsh2205@gmail.com
Phone +91 9984537669
LinkedIn linkedin.com/in/meetrishabhdm